In the heart of India, where vibrant cultures and eclectic inspirations converge, Sugga was born. Our journey began in 2020, driven by a singular vision: to craft clothing that embodies both refinement and playfulness. Through tireless research and experimentation, our team has curated a collection that not only pushes boundaries but also whispers stories of nostalgia.

Unfettered by trends or cultural singularities, we draw inspiration from the kaleidoscope of life. Our bold prints and vivid hues are designed to captivate and intrigue, evoking emotions that linger long after the first glance. Each piece is a testament to our commitment to quality, woven from the finest fabrics and imbued with an unmistakable je ne sais quoi.

Sugga is an ode to the beauty of eclecticism, where disparate elements converge to create something entirely new. Our collection is an invitation to embrace the unexpected, to revel in the joy of self-expression. And it is here, in this sweet spot where contrasts merge, that we find our true essence: Not So Sweet.